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NPN                                                                             
NPN - Naspers Limited - Acquisition of 28,7% economic interest in Digital Sky   
Technologies                                                                    
NASPERS LIMITED                                                                 
(Incorporated in the Republic of South Africa)                                  
(Registration number 1925/001431/06)                                            
JSE share code: NPN ISIN: ZAE000015889                                          
LSE ADS code: NPSN ISIN: US 6315121003                                          
("Naspers" or "the company")                                                    
ACQUISITION OF 28,7% ECONOMIC INTEREST IN DIGITAL SKY TECHNOLOGIES              
1. INTRODUCTION                                                                 
Shareholders are advised that a subsidiary of Myriad International Holdings     
B.V. ("MIH"), an indirect wholly owned subsidiary of Naspers, has entered into  
agreements regarding its interest in Mail.ru, the leading Russian internet      
communication and gaming company. MIH will exchange its 39,3% stake in Mail.ru  
and invest a further US$388m (R2,9bn) cash to obtain a 28,7% economic interest  
in Digital Sky Technologies Limited ("DST") (the "transaction").                
DST is one of the largest internet companies in the Russian-speaking market.    
Upon the close of this transaction, DST will own more than 99,9% of Mail.ru,    
the                                                                             
leading Russian internet communication and gaming company.DST owns ICQ, the     
leading instant messaging platform in Russian-speaking markets, and also        
holds: more than 75% of Forticom, the social network operator in Russia and     
the Baltics; minority stakes in vKontakte, the Russian social network service,  
and OE, a payments platform; as well as small interests in global internet      
companies such as Facebook, the largest social network, Zynga, the largest      
provider of social games, and Groupon, a fast growing social e-commerce         
business.                                                                       
This transaction provides MIH with a significant stake in a leading internet    
group with growth potential in Russia and deep understanding of this market.    
It also aligns MIH's interests with those of other shareholders of DST.         
2. CONSIDERATION                                                                
The consideration payable by MIH includes the contribution of its existing      
stake in Mail.ru, an investment of US$50m for new shares to be issued by DST    
and a further US$338m by MIH to acquire further shares in DST from current      
shareholders.                                                                   
3. FINANCIAL EFFECTS                                                            
The table below sets out the unaudited pro forma financial effects of the       
transaction and is based on the published, audited results of Naspers for the   
year ended 31 March 2010.                                                       
The unaudited pro forma financial effects, for which the Naspers board is       
responsible, are presented for illustrative purposes only and may not give a    
fair reflection of the financial position and results of the operations post    
the implementation of the transaction.                                          
                          Before           After                                
                 transaction (a) transaction (b)  Change                        
Per share                 (cents)         (cents)     (%)                       
EPS                                                                             
EPS (cents)                   873           1 260      44                       
Headline EPS (cents)          884             843     (5)                       
Fully diluted EPS                                                               
EPS (cents)                   848           1 225      44                       
Headline EPS (cents)          859             820     (5)                       
Core Headline EPS (cents)   1 426           1 386     (3)                       
NAV (cents)                 8 993           9 346       4                       
NTAV (cents)                3 342           3 695      11                       
Net number of shares in                                                         
issue ('000)              374 308         374 308       -                       
Weighted average number of                                                      
shares in issue ('000)    372 951         372 951       -                       
Fully diluted weighted                                                          
average number of shares                                                        
in issue ('000)           383 820         383 820       -                       
Assumptions                                                                     
(a) The information "Before transaction" is based on the published audited      
results of Naspers for the year ended 31 March 2010.                            
(b) The information "After transaction" is based on the following assumptions:  
(i) the transaction was effective from 1 April 2009;                            
(ii) the total purchase consideration for the 28,7% stake in DST included cash  
of US$388m plus the group's 39,3% stake in Mail.ru;                             
(iii) cash paid was drawn down from the group's existing credit facilities      
bearing interest at an average pre-tax rate of 5,5%;                            
(iv) no tax effect was assumed on the transaction;                              
(v) income statement information was converted at R7,7123:US$1, being the       
average rate for the year ended 31 March 2010;                                  
(vi) balance sheet information was converted at R7,3343:US$1, being the         
closing rate on 31 March 2010; and                                              
(vii) the dilution gain of R1,3bn was calculated based on the net book value    
of Mail.ru as at 31 March 2010.                                                 
(c) The NAV and NTAV per ordinary share "After transaction" is based on the     
assumption that the transaction was implemented on 31 March 2010.               
(d) The pro forma financial effects do not include the impact of any purchase   
accounting adjustments.                                                         
Shareholders are advised that the board believes core headline earnings per     
share to be an appropriate indicator of sustainable earnings performance. For   
a definition of `core headline earnings' we refer shareholders to the annual    
financial statements and to our website (www.naspers.com).                      
4. EFFECTIVE DATE AND CONDITIONS PRECEDENT                                      
The effective date of the transaction will be on fulfilment of the conditions   
precedent, which include, inter alia, approvals of various regulatory           
authorities.                                                                    
5. CATEGORY OF TRANSACTION                                                      
The transaction has been categorised as a category 2 transaction in terms of    
section 9.5(a) of the JSE Limited Listings Requirements.                        
Cape Town                                                                       
14 July 2010                                                                    
Important information:                                                          
The report contains forward-looking statements as defined in the United States  
Private Securities Litigation Reform Act of 1995. Words such as "believe",      
"anticipate", "intend", "seek", "will", "plan", "could", "may", "endeavour"     
and similar expressions are intended to identify such forward-looking           
statements, but are not the exclusive means of identifying such statements.     
While these forward-looking statements represent our judgements and future      
expectations, a number of risks, uncertainties and other important factors      
could cause actual developments and results to differ materially from our       
expectations. These include factors that could adversely affect our businesses  
and financial performance. We are not under any obligation to (and expressly    
disclaim any such obligation to) update or alter our forward-looking            
statements, whether as a result of new information, future events or            
otherwise. Investors are cautioned not to place undue reliance on any forward-  
looking statements contained herein.                                            
About Naspers:                                                                  
Naspers comprises a broad-based media group operating in 129 countries. It is   
listed on the JSE Limited (JSE), with an ADR listing on the London Stock        
Exchange. Today its principal operations are in internet platforms (focusing    
on e-commerce, communities, content, communication and games), pay-television   
and the provision of related technologies and print media. Most of Naspers's    
businesses hold leading market positions. The group's most significant          
operations are located in emerging markets.                                     
This includes South Africa and elsewhere in Africa, China, Central and Eastern  
Europe, India, Latin America, Russia, Thailand and the Netherlands.             
Sponsor                                                                         
Investec Bank Limited                                                           
(Registration number 1969/004763/06)                                            
Corporate adviser                                                               
Citigroup Global                                                                
Markets Limited                                                                 
Legal adviser                                                                   
Wilmer Cutler Pickering                                                         
Hale and Dorr LLP                                                               
Accountants                                                                     
PricewaterhouseCoopers Inc                                                      
(Registration number 1998/012055/21)                                            
Date: 14/07/2010 07:05:02 Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.                                          

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